Marketing Manager
Core
Lead development and execution of marketing objectives, strategies, and programs for Visa in Guatemala, partnering with clients to achieve business and brand goals.
Role type
Marketing Services Manager
Builds
Marketing strategies, campaigns, co-marketing programs, and client business deals
Domain
Payments technology / Financial services
Deliverable
product features
Required skills
Marketing strategy development, ROI measurement, data and insights analysis, media planning, creative development, stakeholder influence, agency management, financial forecasting, consumer insight generation
Preferred skills
Experience with international brands, entrepreneurial mindset, continuous learning
Technologies
Social media channels, digital and mobile platforms
Responsibilities
Design and implement marketing strategies and campaigns, manage investment forecasts and measure ROI, oversee creative development and media planning, lead media and creative agency management, define social media marketing strategy, participate in sales pitch presentations
Seniority
Senior, hands-on IC