Business Development Manager (Marketing Services)
Core
Develop co-marketing programs with Issuers, Acquirers, and Merchants using Visa's brand and assets to deliver measurable business outcomes.
Role type
Manager, Marketing Services (B2B Strategy & Execution)
Builds
B2B and B2B2C marketing strategies, campaigns, and engagement plans for key clients in the payments ecosystem.
Domain
Payments technology, B2B marketing, co-marketing programs
Deliverable
product features
Required skills
B2B marketing strategy, client relationship management, project management, agency management, digital marketing, data insights analysis, budget management, market assessment
Preferred skills
Payment industry experience, creative origination, understanding of Visa payments ecosystem
Technologies
Digital marketing tools, data insights platforms
Responsibilities
Conduct market assessment to identify collaboration opportunities; develop individual engagement plans and strategies for key clients; lead development and execution of B2B marketing strategies; manage and brief creative, media, and third-party agencies; manage budget, forecasts, and campaign tracking; support RfPs and new business wins through thought leadership; engage directly with key clients to understand their business; recognize industry trends to innovate new marketing strategies.
Seniority
Manager, hands-on IC with strategic planning