Growth Marketing Manager UKF
Core
Lead end-to-end strategic sales and marketing activities to drive brand awareness and new customer acquisition for the Allstar brand within the International Vehicle Payments line of business.
Role type
Senior B2B Growth Marketing Manager
Builds
Integrated and omnichannel marketing campaigns, demand generation programs, and brand positioning for Allstar.
Domain
Commercial payments / International Vehicle Payments
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, multi-channel campaign management, marketing automation, CRM management, lead nurturing, project management, budget management, cross-functional collaboration, data-driven decision making, sales pipeline optimization.
Preferred skills
Experience with SEO, paid media, social media, data procurement and enhancement, CRM integrations.
Technologies
Salesforce, Marketing Automation platforms, Digital media tools, CRM systems.
Responsibilities
Define overarching marketing plans aligned with business objectives; identify priority markets and channels; develop and execute full-funnel outbound campaigns; manage prospect segmentation and lead nurturing; oversee paid advertising budgets and performance; coordinate with sales teams to optimize pipeline contribution; manage agency relationships and creative production; produce performance reporting and insights.
Seniority
Senior, hands-on IC