Senior Growth Marketing Manager
Core
Develop and orchestrate acquisition marketing plans for small business merchants in the Americas to drive revenue growth using integrated, omni-channel campaigns.
Role type
Senior Growth Marketing Manager (B2B SaaS)
Builds
Revenue growth for Merchant Acquirer Solutions
Domain
Payments technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS demand generation, integrated campaign architecture, customer decision journey mapping, paid and organic channel management, analytics and marketing automation, CRM tools, budget management, sales enablement collaboration
Preferred skills
Payments industry experience, point of sale experience, ecommerce experience
Technologies
Marketing automation platforms, CRM systems, analytics tools
Responsibilities
Lead integrated campaign strategy, planning, and execution; Map target audiences and tactics to the customer journey; Measure and optimize campaign performance; Drive ROI and cross-channel efficiency; Provide campaign insights to stakeholders; Collaborate with sales enablement and international marketing teams; Evaluate vendors and manage budgets
Seniority
Senior, hands-on IC