Senior Trade Marketing Executive
Core
Planning, executing, and optimizing trade marketing initiatives to drive sell-in, sell-out, and brand visibility across TT and MT distribution channels for decorative paint brands.
Role type
Senior Trade Marketing Executive
Builds
Trade campaigns, Master Painter Program initiatives, and promotional activations for Jotun's decorative paint portfolio.
Domain
Consumer Packaged Goods (CPG) / Paints & Coatings
Deliverable
product features
Required skills
Trade campaign planning, sell-in/sell-out mechanics, Master Painter program management, KPI tracking, budget management, promotion ROI analysis, competitor activity monitoring, project management, data analysis, presentation skills
Preferred skills
Understanding of trade channels and shopper behavior, ability to influence stakeholders, methodical planning approach, commercial opportunity identification
Technologies
None explicitly stated
Responsibilities
Plan and execute trade campaigns to support sales targets; Coordinate Master Painter Program to drive painter engagement and conversion; Track trade KPIs and spending to ensure budget alignment; Evaluate promotion effectiveness and provide optimization insights; Monitor competitor trade activities and recommend tactical responses; Pilot new trade initiatives and activation models.
Seniority
Mid-Senior, hands-on IC