Strategic Channel Planning Manager, Retail
Core
Plans, develops, and directs implementation of programs for regional trade customers to maximize account objectives.
Role type
Strategic Channel Planning Manager
Builds
Regional trade customer programs and promotion initiatives
Domain
Consumer Packaged Goods (CPG) / Retail
Deliverable
product features
Required skills
Trade purchasing management, marketing activity planning, account-specific promotion development, performance metrics establishment, market trend monitoring, competitor analysis, stakeholder liaison, forecasting input, manager-level relationship building
Preferred skills
None stated
Technologies
None stated
Responsibilities
Plan and direct implementation of programs for regional trade customers; oversee development and analysis of account-specific promotion programs; establish performance metrics and track results; review status reports to determine focus areas; prepare reports for management; monitor market trends, customer needs, and competitor actions; act as liaison between stakeholders; participate in channel and brand plan forecasting processes; establish manager-level relationships with key accounts and associations.
Seniority
Manager level