Digital Marketing Director
Core
Lead the strategy, execution, and enterprise value of digital marketing for a multi-business-unit insurance enterprise, driving digital transformation and measurable business outcomes.
Role type
Senior leadership digital marketing director
Builds
Digital marketing strategies, web experiences, marketing automation, and analytics dashboards for 35+ business units
Domain
Insurance / Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic leadership, digital marketing vision, team management, enterprise martech governance, SEO/AEO/GEO strategy, marketing analytics, executive reporting, cross-functional partnership
Preferred skills
Experience in regulated industries (insurance/finance/banking), MBA, AI-driven marketing tools knowledge
Technologies
Salesforce Marketing Cloud, Sitefinity, Google Analytics 4, BrightEdge, Google Tag Manager, Tableau
Responsibilities
Set and execute digital marketing vision and roadmap; Lead strategy for GAIG.com and subsidiary websites; Develop enterprise marketing measurement and attribution; Lead and develop a team of digital marketing professionals; Partner with business units and creative services on integrated digital strategies
Seniority
Senior, hands-on IC with strategic leadership scope