Category Manager (Beer, Wine, Liquor)
Core
Develop and implement category business plans for beer, wine, and liquor to drive sales, profits, and market share across corporate retail and wholesale channels.
Role type
Category Manager (Beer, Wine, Liquor)
Builds
Product assortment, pricing strategies, promotions, and shelf/fixture presentation for assigned beverage categories.
Domain
Grocery distribution and retail (Beer, Wine, Liquor)
Deliverable
Product features
Required skills
Category management, P&L management, vendor negotiation, market share analysis, cross-functional team leadership, private label strategy, industry trend analysis, project management
Preferred skills
Nielsen Category Management tools, purchasing systems
Technologies
Microsoft Office (Word, Excel, PowerPoint), Nielsen Category Management tools
Responsibilities
Develop comprehensive category business plans including assortment, pricing, and promotion tactics; lead cross-functional teams to deliver P&L results; analyze performance against budgeted objectives using Nielsen reports and scorecards; negotiate with vendor partners to optimize costs and trade funds; maintain relationships with OwnBrands partners for private label innovation; recommend improvements to category programs and processes.
Seniority
Mid-Senior, hands-on IC