Media Manager, Paid Social
Core
Manage paid social media execution and optimization across Facebook, Instagram, TikTok, Snapchat, and Twitter to drive customer acquisition and subscriber growth for an activewear brand.
Role type
Paid Social Media Manager
Builds
Customer acquisition campaigns and brand growth initiatives
Domain
Activewear retail / Digital Marketing
Required skills
Paid social media management, A/B testing, data analysis, Excel, ad tech automation, creative concept iteration, funnel optimization
Preferred skills
Generative AI tools, quantitative degree, demand generation experience
Technologies
Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, Twitter Ads, Ad Tech platforms
Responsibilities
Manage paid social media execution across all major social media channels, Work closely with creative teams to inform and request creative concepts, Build relationships with key media partners and agency partners, Manage testing on a constantly growing pool of variables including offers, copy, and creative, Track and analyze metrics to evaluate and improve campaign performance
Seniority
Mid-level, hands-on IC