Customer Propositions Lead
Core
Shape AQA's qualifications, services, and support positioning for teachers and schools across England, turning complex educational information into compelling narratives that drive market choice.
Role type
Senior Customer Propositions Lead (Strategic Marketing)
Builds
Go-to-market strategies, marketing propositions, and messaging frameworks for academic qualifications and services.
Domain
Education / Academic Qualifications / Strategic Marketing
Deliverable
product features
Required skills
Strategic marketing, proposition development, market insight analysis, narrative crafting, stakeholder influence, commercial judgement, roadmap ownership, business case development, partnership assessment.
Preferred skills
Understanding of Further Education (FE) and post-16 landscape, experience in FE/post-16 sector.
Technologies
None stated
Responsibilities
Create clear customer propositions grounded in market insight; define and deliver go-to-market strategies; identify and commission customer/market research; build trusted relationships with senior stakeholders; develop robust business cases; manage proposition roadmaps; translate strategy into actionable direction for marketing teams; monitor strategy effectiveness.
Seniority
Senior, hands-on IC with strategic influence