Principal, Customer Education GTM
Core
Define and execute go-to-market strategy for Snowflake's customer education portfolio, focusing on scaling the On Demand learning channel to drive product adoption and retention.
Role type
Principal, Customer Education GTM Leader
Builds
Scalable demand generation motions, sales enablement toolkits, and a measurement framework linking education to product adoption.
Domain
SaaS / Data Cloud / Customer Education
Deliverable
product features
Required skills
GTM strategy, demand generation, cross-functional influence, data-driven measurement, partner ecosystem management, strategic communication
Preferred skills
Experience in education technology, SaaS enablement, data/cloud/AI ecosystem, Snowflake specific knowledge
Responsibilities
Own end-to-end GTM strategy for the education portfolio; Define positioning, packaging, and channel strategy for On Demand learning; Build scalable demand generation motions; Create sales enablement toolkits; Orchestrate cross-functional teams (Dev Rel, Marketing, Field); Own the measurement framework; Synthesize market signals into portfolio decisions.
Seniority
Principal, strategy & mentorship
