Marketing Manager Industrial Chemicals - EMEA
Core
Define and steer marketing strategies for Industrial Chemicals segments (Coatings, Adhesives, Sealants, Elastomers, Advanced Materials & Additives, Performance Chemicals) across the EMEA region.
Role type
Senior Marketing Manager (B2B Industrial Chemicals)
Builds
EMEA annual marketing plans, high-quality insights reports, customer engagement campaigns, and principal partnership initiatives.
Domain
Industrial Chemicals / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, market trend analysis, campaign management, stakeholder management, digital marketing tools, technical content translation
Preferred skills
AI tools in marketing, experience in chemical manufacturing or distribution, fluency in European languages
Technologies
Google Analytics, SEO/GEO, Microsoft Dynamics 365 CRM, Storyblok
Responsibilities
Define and align EMEA annual marketing plans for assigned segments; Analyze market dynamics and translate insights into reports; Collaborate on customer profiles and value propositions; Partner with labs to promote technical innovations; Steer joint initiatives with principal managers; Oversee local marketing specialists; Lead execution of EMEA-level campaigns (webinars, trade shows, digital activations); Work with the Digital team on standards and processes.
Seniority
Senior, hands-on IC with leadership responsibilities
