Regional Marketing Manager, EMEA
Core
Drive regional product marketing strategy, brand awareness, and demand generation for Sensor Tower's mobile intelligence platform across EMEA.
Role type
Director-level Regional Marketing Manager (hands-on IC transitioning to team leadership)
Builds
Regional marketing programs, localized content, sales enablement materials, and pipeline growth initiatives
Domain
B2B SaaS / Mobile Intelligence / AdTech
Deliverable
product features
Required skills
B2B product marketing strategy, technical-to-business translation, integrated campaign execution, account-based marketing, sales enablement, market intelligence gathering, strategic prioritization
Preferred skills
SaaS/MarTech/AdTech domain experience, team hiring and mentoring, CRM/marketing automation proficiency, additional EMEA languages
Technologies
Salesforce, Looker, buyer intent platforms, CRM, marketing automation tools
Responsibilities
Develop and execute EMEA product marketing strategy aligned with sales goals; translate product capabilities into customer value propositions; lead regional messaging and activation for global launches; plan integrated campaigns across content, email, digital, and events; equip sales teams with localized pitch decks and battlecards; gather and share market insights with global teams; establish scalable processes and build the regional marketing team