Campaign Strategy and Marketing Communications Manager (Open To Remote)
Core
Lead integrated, multi-channel campaign strategies to strengthen brand and support business priorities for the construction, engineering, DIY, and building trades industries.
Role type
Senior Marketing Manager (Campaign Strategy & Communications)
Builds
Integrated marketing campaigns, content roadmaps, and message architectures for paid, owned, and earned media.
Domain
Construction materials and building solutions
Required skills
Integrated multi-channel campaign planning, message architecture, cross-functional orchestration, budget planning, team leadership, performance optimization
Preferred skills
Agency collaboration, executive reporting, strategic prioritization
Technologies
Paid media platforms, PR/earned media channels, owned media channels, digital analytics tools
Responsibilities
Define campaign vision, audience strategy, and message architecture; manage paid, owned, and earned media leads; establish campaign frameworks and measurement standards; partner with Marketing, Digital, Creative, Product, Sales, and Communications teams; lead campaign-level budget planning and performance optimization; coach and develop media leads.
Seniority
Senior, hands-on IC with people leadership
