Campaign Strategy and Marketing Communications Manager (Open To Remote)
Core
Lead integrated, multi-channel campaign strategies to strengthen brand and support business priorities for the construction, engineering, DIY, and building trades industries.
Role type
Senior Marketing Manager (Campaign Strategy)
Builds
Integrated marketing campaigns across paid, owned, and earned media channels
Domain
Construction materials and building solutions
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated multi-channel campaign planning, message architecture, cross-functional orchestration, budget planning, team leadership, performance optimization
Preferred skills
Agency collaboration, executive reporting, strategic prioritization
Technologies
None explicitly stated
Responsibilities
Lead development of campaign strategies for product launches and brand storytelling; Define campaign objectives, target audiences, and success metrics; Manage and develop paid, earned, and owned media leads; Establish campaign frameworks and governance; Optimize budget allocation based on performance insights
Seniority
Senior, hands-on IC with people management
