Marketing Business Analyst
Core
Marketing Business Analyst supporting the Chief Marketing Organization by optimizing lead management ecosystems, analyzing route-to-market strategies, and ensuring high sales velocity across the tech stack.
Role type
Senior IC Marketing Business Analyst (Lead Management & Analytics)
Builds
Operational frameworks for lead lifecycle tracking, conversion waterfall reporting models, and integrated tracking solutions for Inside Sales and Field Marketing teams.
Domain
B2B Technology / Marketing Technology (MarTech)
Deliverable
dashboards & analysis
Required skills
Salesforce administration, SQL query writing, Tableau visualization, lead routing logic, data governance, GDPR compliance
Preferred skills
Lead-to-opportunity waterfall dynamics, speed-to-lead principles, translating technical guidance for non-technical stakeholders
Technologies
Salesforce, Tableau, SQL, Outreach, LeanData, HubSpot, Data Loader, Looker
Responsibilities
Audit lead routing and campaign mechanics to identify execution gaps; Develop and maintain Top-of-Funnel and conversion waterfall reporting models; Write SQL queries to analyze large datasets and monitor KPIs; Partner with regional teams to align operations with GTM strategy; Manage sequence triggers, data updates, and cadence hygiene; Perform bulk data maintenance and system updates.
Seniority
Mid-Senior, hands-on IC