Sr. HCP Marketing Manager - CAH
Core
Lead HCP marketing strategies and omnichannel engagement for Congenital Adrenal Hyperplasia (CAH) treatments, focusing on Centers of Excellence and endocrinologists.
Role type
Senior Individual Contributor HCP Marketing Manager
Builds
Brand presence, disease awareness, and patient identification campaigns for CAH treatments
Domain
Biopharmaceuticals / Endocrinology / Rare Diseases
Deliverable
product features
Required skills
HCP marketing strategy, omnichannel campaign execution, agency management, budget management, cross-functional leadership, data analytics, compliance
Preferred skills
Rare disease experience, endocrinology domain expertise, digital marketing innovation
Technologies
Veeva PromoMats, Adobe Workfront, Sharepoint, PowerPoint, Excel
Responsibilities
Develop and execute HCP engagement plans and brand strategies; manage external agencies and budgets; lead digital marketing initiatives; oversee brand presence at medical congresses; create compliant HCP marketing content; analyze market trends and campaign performance.
Seniority
Senior, hands-on IC