Product Marketing Manager
Core
Develop go-to-market strategies, craft messaging, and create marketing assets for video-based SaaS solutions for restaurants, convenience stores, and retailers.
Role type
Product Marketing Manager
Builds
Video-based SaaS solutions for restaurants, convenience stores, and retailers
Domain
Retail technology / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, messaging and positioning, market research, sales enablement, campaign execution, customer segmentation, cross-functional collaboration
Preferred skills
SaaS experience, deck-building and presentation skills
Technologies
SaaS platforms
Responsibilities
Own product and feature launches including naming, messaging, and positioning; Develop the Product Positioning Guide; Acquire deep customer knowledge through market research and interviews; Develop critical sales enablement collateral; Draft webpages and email messaging for campaigns; Partner with Product Management as the voice of the customer; Work with Growth Marketing Team to execute campaigns.
Seniority
Mid-Senior level (5+ years experience)