Sr. Manager, Global Partner Marketing Campaigns & Programs
Core
Design and execute global partner marketing campaigns and programs to generate qualified pipeline at scale for the channel ecosystem.
Role type
Senior Manager, Partner Marketing
Builds
Global partner marketing program framework and Through-Channel Marketing Automation (TCMA) platform
Domain
B2B Technology, Cybersecurity, SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Partner/channel marketing strategy, Through-Channel Marketing Automation (TCMA) platform management, content syndication, partner onboarding, global campaign execution, data analytics for pipeline/ROI, stakeholder management
Preferred skills
Experience with Unifyr, StructuredWeb, Impartner, or ZINFI
Technologies
Unifyr, StructuredWeb, Impartner, ZINFI
Responsibilities
Design and execute end-to-end through-partner marketing campaigns; define and own global partner marketing program strategy; lead TCMA platform implementation and administration; optimize TCMA for partner adoption; partner with regional teams and external partners; measure performance against pipeline and ROI targets
Seniority
Senior Manager, hands-on leadership