Specialist CRM Campaign Personalisation (7-Month FTC)
Core
Driving CRM personalization roadmap and execution, managing weekly performance reporting, and supporting campaign development for premium fashion retail.
Role type
CRM Campaign Specialist (Personalisation & Reporting)
Builds
Personalized email campaigns and reporting dashboards for Calvin Klein and TOMMY HILFIGER
Domain
Fashion retail, Direct-to-Consumer (DTC), Customer Relationship Management (CRM)
Required skills
CRM campaign management, email marketing, customer lifecycle management, marketing automation, data analysis, segmentation, project management
Preferred skills
Master's degree in marketing/business, Salesforce proficiency
Technologies
Salesforce, CRM platforms, marketing automation tools
Responsibilities
Drive CRM personalization roadmap and execution, manage weekly performance reporting and QBRs, prepare reporting presentations with insights, support campaign evaluations and forecasting, manage reporting standards and KPI benchmarks, create briefs for campaign content and offers, collaborate with Ecom and creative teams to optimize campaigns
Seniority
Mid-level, hands-on IC
