Marketing Operations Manager
Core
Architecting marketing tech stack, automating lead lifecycles, and translating funnel data into executive insights to drive B2B SaaS revenue.
Role type
Senior Marketing Operations Manager
Builds
Scalable marketing automation workflows, data governance frameworks, and lead-to-pipeline conversion processes
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing Operations strategy, CRM administration, Marketing Automation platform expertise, Data governance, Funnel analytics, Vendor management, Project management
Preferred skills
AI tool integration, Process building from scratch, Ambiguity navigation
Technologies
Salesforce, Marketo, ABM platforms, Analytics tools, Data enrichment tools
Responsibilities
Own and manage end-to-end marketing tech stack including CRM and automation platforms; Drive system integrations and automation for campaign execution; Execute database hygiene processes and enforce data governance standards; Own and govern end-to-end lead lifecycle from capture to MQL handoff; Monitor funnel health and implement solutions to improve conversion rates; Manage vendors, contracts, renewals, and technology budgets
Seniority
Senior, hands-on IC
