Manager, Retail Media Network - Calvin Klein
Core
Lead Calvin Klein's retail media efforts across Amazon Ads and Macy's Media Network to drive awareness, consideration, and conversion.
Role type
Manager, Retail Media Network
Builds
Media campaigns and strategies for Amazon and Macy's retail channels
Domain
Retail Media / E-commerce
Required skills
Amazon Ads product expertise (Sponsored Ads, DSP, AMC), Macy's Media Network campaign management, full funnel media planning, media forecasting and pacing, bid strategy optimization, attribution modeling, cross-functional stakeholder management
Preferred skills
Additional growth marketing program experience (Google, Meta, TikTok, affiliates), programmatic advertising
Technologies
Amazon DSP, Amazon Marketing Cloud, Amazon Attribution, Prime Video, Macy's Media Network
Responsibilities
Own media execution for Amazon and Macy's channels; manage forecasting and pacing for key retail moments; implement testing across bid strategies and creatives; report on key performance metrics; maintain agency and vendor relationships; collaborate with sales teams to support revenue goals
Seniority
Manager, hands-on IC