Manager, Retail Media Network - Calvin Klein
Core
Lead Calvin Klein's retail media efforts across Amazon Ads and Macy's Media Network to drive awareness, consideration, and conversion.
Role type
Manager, Retail Media Network
Builds
Media campaigns and strategies for Amazon and Macy's retail channels
Domain
Retail Media / E-commerce Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Amazon Ads product expertise (Sponsored Ads, DSP, AMC), Macy's Media Network campaign management, full funnel media planning, bid strategy optimization, attribution modeling, cross-functional stakeholder collaboration
Preferred skills
Additional growth marketing program experience (Google, Meta, TikTok, affiliates), programmatic advertising
Technologies
Amazon DSP, Amazon Marketing Cloud, Macy's Media Network, MMM platform
Responsibilities
Own media execution for Amazon and Macy's channels, manage forecasting and pacing for key retail moments, implement testing across bid strategies and creatives, report on key performance metrics, maintain agency and vendor relationships, build strategies with the Sales team to support revenue goals
Seniority
Manager, hands-on IC
