Amazon Growth Manager (PPC)
Core
Own Amazon advertising strategy and execution to drive profitable growth for a direct-to-consumer beauty and wellness brand.
Role type
Senior Amazon Growth Manager (PPC & DSP)
Builds
Amazon Sponsored Ads, DSP campaigns, and automated reporting workflows
Domain
E-commerce / Beauty & Wellness
Deliverable
production ML models
Required skills
Amazon Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, AI/automation tools, Excel/Google Sheets, budget allocation, bid optimization, keyword research, campaign architecture
Preferred skills
Walmart/Target advertising, international marketplaces, SQL/APIs, agency-to-in-house transition
Technologies
Scale Insights, Claude, Amazon Marketing Cloud, Excel, Google Sheets
Responsibilities
Manage Sponsored Products/Brands/Display campaigns; Develop and optimize DSP campaigns; Allocate budgets and optimize bids against margin goals; Build AI-driven automation workflows; Analyze customer journeys using AMC; Conduct keyword and competitor research; Maintain performance dashboards and alerts; Run structured A/B tests
Seniority
Senior, hands-on IC
