CRM Marketing Manager
Core
Lead customer communications and CRM strategy for a global hospitality provider of sports, music, and entertainment experiences.
Role type
Senior CRM Marketing Manager
Builds
Automated customer journeys, email/SMS/WhatsApp campaigns, and CRM platform capabilities.
Domain
Hospitality, Live Events, Sports & Entertainment
Required skills
CRM strategy, email marketing, automated journey design, Salesforce platform management, customer data segmentation, campaign performance analysis, project coordination
Preferred skills
SMS/WhatsApp marketing, hospitality or live events experience, data protection compliance
Technologies
Salesforce Marketing Cloud, CRM platforms, Email/SMS/WhatsApp tools
Responsibilities
Develop CRM communications plans aligned with sales calendars; manage email, SMS, and WhatsApp campaign execution; support Salesforce migration and platform development; maintain customer database and segmentation; measure campaign performance and drive revenue improvements
Seniority
Senior, hands-on IC
