Digital Marketing Officer
Core
Planning, delivering, and optimizing digital marketing campaigns, customer engagement, and omnichannel activities to support brand and business objectives in the UK healthcare market.
Role type
Digital Marketing Officer (IC)
Builds
Digital campaigns, customer engagement journeys, and digital platforms (websites, CRM, email, social media)
Domain
Healthcare / Pharma
Required skills
Digital campaign management, customer engagement strategies, CRM/marketing automation, data analytics, project management, stakeholder management, regulatory compliance (ABPI/PAGB)
Preferred skills
Pharmaceutical/healthcare industry experience, omnichannel planning, Veeva/Salesforce/SFMC/Sitecore expertise, customer segmentation, AI tools awareness
Technologies
SFMC, Salesforce, Veeva, Sitecore, Google Analytics, CMS, Email platforms, Social media platforms
Responsibilities
Develop and implement digital marketing and customer engagement plans; Provide digital expertise and recommendations for planning and decision making; Communicate digital plans, insights, and opportunities to stakeholders; Manage end-to-end delivery of digital campaigns and platforms; Monitor campaign performance and provide optimization recommendations; Manage relationships with agencies and internal stakeholders; Ensure compliance with industry regulations (ABPI, PAGB, PV, data privacy)
Seniority
Mid-level, hands-on IC