Digital Marketing Officer
Core
Planning, delivering, and optimizing digital marketing campaigns, customer engagement, and omnichannel activities to support brand and business objectives in the UK healthcare market.
Role type
Digital Marketing Officer (IC)
Builds
Digital campaigns, customer engagement journeys, and digital platforms for healthcare brands.
Domain
Healthcare / Pharma / Digital Marketing
Deliverable
product features
Required skills
Digital campaign management, CRM/marketing automation, data analytics, project management, stakeholder management, digital platform management, compliance knowledge, omnichannel strategy
Preferred skills
Pharmaceutical industry experience, Veeva/Salesforce/SFMC/Sitecore expertise, customer segmentation, AI tools awareness
Technologies
SFMC, Salesforce, Veeva, Sitecore, Google Analytics, CMS, Email marketing tools
Responsibilities
Develop and implement digital marketing plans, execute and optimize digital activities across channels, manage digital platforms and agencies, monitor campaign performance, ensure regulatory compliance, provide data-driven recommendations
Seniority
Mid-Senior, hands-on IC
