(Senior) Brand Manager Rx (m/w/d)
Core
Coordinate cross-functional brand teams and execute marketing strategies to maximize commercial potential for Rx products in gastroenterology, specifically pancreatic enzymes.
Role type
Senior Brand Manager (Rx)
Builds
Marketing campaigns, business cases, and product lifecycle management for prescription medicines.
Domain
Healthcare / Pharmaceuticals / Gastroenterology
Deliverable
product features
Required skills
Product management for Rx products, cross-functional team leadership, strategic planning, market analysis, budget management, regulatory compliance knowledge
Preferred skills
Qualification under § 75 AMG, experience with pancreatic enzymes or cystic fibrosis, digital/omnichannel marketing, travel readiness
Technologies
None stated
Responsibilities
Coordinate cross-functional brand teams, develop and implement marketing strategies, create business cases and manage forecasts, optimize marketing mix for ROI, analyze market trends and health policy developments, manage assigned marketing budgets and project timelines, conduct product training for sales teams, ensure regulatory compliance of marketing activities
Seniority
Senior, hands-on IC
