Brand Manager (m/w/d) CVRM
Core
Develop and implement local marketing strategies and brand plans for cardiovascular, renal, and metabolism therapeutic areas in Germany.
Role type
Brand Manager (Pharma)
Builds
Omnichannel marketing campaigns, patient support programs, and market entry strategies for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals / Cardiovascular, Renal, and Metabolism
Deliverable
product features
Required skills
Pharmaceutical marketing experience, product launch management, cross-functional team leadership, market research analysis, key opinion leader engagement, strategic planning
Preferred skills
Experience in specific therapeutic areas, matrix organization navigation, complex task management under pressure
Technologies
MS Office
Responsibilities
Develop and implement local marketing strategies and brand plans; Collaborate with external agencies for omnichannel campaigns; Lead cross-functional local brand teams; Execute tactical marketing plans and train sales teams; Conduct market research and analyze sales metrics; Contribute to global brand strategy and annual brand plans.
