Marketing Lead, GI, Beijing/Shanghai
Core
Develop brand market development strategies and execute plans for the successful launch of high-quality new products within assigned brands.
Role type
Marketing Lead (Brand Strategy & New Product Launch)
Builds
Brand growth strategies, promotional campaigns, market research programs, and new product launch initiatives.
Domain
Healthcare / Pharmaceutical
Deliverable
product features
Required skills
Strategic planning, market research and analysis, budget management, team leadership and coaching, stakeholder management, compliance adherence, data-driven decision making
Preferred skills
Cross-functional collaboration, business acumen, analytical thinking, adaptability under pressure
Responsibilities
Define and manage sales and investment targets for brand and new product launches; Develop and execute product strategies and promotional campaigns within allocated budgets; Design and implement market research and insight programs; Standardize scientific education and marketing activities related to testing and clinical guidance; Coach and develop team members to strengthen capabilities; Ensure all marketing activities comply with company compliance principles and applicable regulations.
