Marketing Lead, GI, Beijing/Shanghai
Core
Develop brand market development strategies and execute product strategies to drive brand growth and support new product launches for GI brands.
Role type
Marketing Lead
Builds
Brand growth strategies, promotional campaigns, market research programs, and new product launch plans
Domain
Gastrointestinal (GI) healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, market research, stakeholder management, team leadership, compliance management, data analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and manage sales and investment targets; Develop and execute product strategies and promotional campaigns; Design and implement market research and insight programs; Standardize scientific education and marketing activities; Provide high-level support for ad hoc requests from senior management; Coach and develop team members; Ensure compliance with company principles and regulations
