SBM/BM-GI(GC)-上海
Core
Develops and executes brand and long-range marketing plans for pharmaceutical products, managing research agencies and sales teams to drive market growth and market share.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Brand plans, execution plans, long-range plans, and product campaigns for pharmaceutical therapies
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market research management, SWOT analysis, forecasting, inventory management, product training coordination, strategic positioning, competitor analysis, stakeholder management
Preferred skills
Epidemiology knowledge, treatment map understanding, KOL interaction, global network building
Technologies
None stated
Responsibilities
Identify research needs and brief agencies, analyze research data for strategic decisions, develop brand and long-range plans, monitor plan implementation against market growth targets, manage forecasting and inventory, coordinate product training, present product strategy to sales teams
