Brand Manager (m/w/d) - Respiratory
Core
Develop and execute local marketing strategies and brand plans for respiratory products to drive market success and new indication launches in Germany.
Role type
Brand Manager (Pharmaceuticals)
Builds
Omnichannel marketing campaigns, brand materials, and market analysis reports.
Domain
Healthcare / Respiratory Therapeutics
Deliverable
product features
Required skills
Marketing strategy development, omnichannel campaign management, cross-functional collaboration, market research analysis, sales team training, stakeholder management
Preferred skills
Experience in respiratory therapeutic area, matrix organization navigation, German market knowledge
Technologies
MS-Office
Responsibilities
Support Brand Lead in developing local marketing strategy and brand plan; Execute defined measures for product marketing and new indication launches; Manage external providers for personalized omnichannel campaigns; Collaborate with cross-functional teams to achieve brand and business goals; Analyze market research, sales KPIs, and stakeholder interactions to derive actions; Contribute customer and market insights to annual brand plan development.