Senior Brand Manager Oncology/Hematology (all genders)
Core
Senior Brand Manager responsible for strategic brand and product leadership, market insights, and launch execution for oncology/hematology products in the German market.
Role type
Senior Brand Manager (Pharma/Oncology)
Builds
Integrated marketing campaigns, omnichannel customer experiences, and product launch strategies for oncology/hematology therapies.
Domain
Healthcare / Oncology / Hematology
Deliverable
product features
Required skills
Brand strategy, market research, campaign development, launch management, cross-functional stakeholder management, budget management, omnichannel marketing, regulatory compliance, strategic planning, data-driven decision making
Preferred skills
Oncology/hematology brand management experience, Multiple Myelom knowledge, complex project leadership, digital marketing proficiency
Technologies
Omnichannel platforms, Market research tools, BI tools
Responsibilities
Develop brand and product strategy for Germany, coordinate market research and competitive analysis, create positioning and communication concepts, lead launch and lifecycle projects, align strategy with international teams, manage marketing budget and KPIs, ensure regulatory compliance, mentor team members
Seniority
Senior, hands-on IC