Growth Marketing Specialist
Core
Design and execute multi-channel B2B demand generation campaigns and account-based marketing programs to drive customer acquisition and retention for a SaaS logistics platform.
Role type
Growth Marketing Specialist (B2B Demand Gen)
Builds
B2B SaaS solutions for the transportation and logistics sector
Domain
Transportation and Logistics / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation, Account-based marketing (ABM), Multi-channel campaign strategy, Full-funnel analytics, Copywriting, Project management, Budget management
Preferred skills
AI marketing tools, Customer retention strategies, Independent prioritization
Technologies
AI marketing tools
Responsibilities
Design and execute comprehensive multi-channel campaign strategies across the buyer's journey; Spearhead innovative account-based marketing campaigns to engage high-value prospects; Collaborate with Product Marketing, Sales, and Content teams to develop digital assets; Analyze full-funnel performance metrics and lead conversion processes to optimize campaigns; Support and advance customer retention and lifecycle marketing programs.
Seniority
Mid-level (2-5 years experience)