Field Marketing Leader (EMEA)
Core
Lead EMEA field marketing efforts to generate demand and build sales pipeline through regional campaigns and events.
Role type
Field Marketing Manager
Builds
Regional demand generation programmes, events, webinars, and multi-channel campaigns for electronic design automation software and hardware.
Domain
Semiconductor / Electronic Design Automation (EDA)
Deliverable
product features
Required skills
Demand generation strategy, cross-functional leadership, B2B marketing, event planning, budget management, data analysis, sales collaboration, program scaling
Preferred skills
Marketing to technical/executive audiences, familiarity with marketing analytics and lead management tools
Responsibilities
Lead demand generation programmes across EMEA, plan and deliver targeted marketing initiatives including events and webinars, develop approaches to engage diverse audiences, support lead engagement through content and campaigns, monitor lead management and sales collaboration, manage regional marketing budget, measure and report on programme performance, translate regional insights into marketing programmes
Seniority
Manager, hands-on IC
