Channel Marketing Manager (m/w/d)
Core
Define and execute channel marketing plans, manage budgets with manufacturers, and drive cross-manufacturer campaigns to support IT distribution partners.
Role type
Channel Marketing Manager
Builds
Marketing campaigns, strategies, and ROI-driven initiatives for IT distribution channels
Domain
IT Distribution / Channel Marketing
Deliverable
product features
Required skills
Channel marketing strategy, budget negotiation, market analysis, campaign management, cross-functional project management, manufacturer relationship management
Preferred skills
English (fluent), digital transformation knowledge, IoT/Security familiarity
Technologies
N/A
Responsibilities
Define marketing plans and communicate with manufacturers and sales teams; negotiate and secure marketing budgets; build and maintain manufacturer contacts; monitor market trends and competitors; lead cross-manufacturer campaigns; develop marketing concepts for new manufacturers; conduct market analyses; present concepts internally and externally; measure success via ROI and reporting; develop refinancing concepts; manage profitability; oversee project management; act as interface between sales and product marketing
Seniority
Mid-Senior, hands-on IC
