Brand Manager
Core
Drive growth for Ocean Spray's flagship North American beverage business through brand-building, business-building initiatives, and annual marketing strategies.
Role type
Brand Manager
Builds
Beverage business unit annual marketing plans, channel-specific forecasts, and shopper marketing programs.
Domain
Consumer Packaged Goods (CPG) / Beverages
Deliverable
product features
Required skills
Analytic skills, data interpretation, presentation skills, strategic planning, cross-functional leadership, margin optimization
Preferred skills
Master's degree, thought leadership
Technologies
None stated
Responsibilities
Develop and monitor channel-specific forecasts; lead execution of annual marketing strategies; partner with Director to build Beverage Business Unit annual marketing plans; drive communication strategy and media planning; lead margin optimization and design-to-value projects; lead and inspire cross-functional teams on key growth projects.
Seniority
Mid-Senior, hands-on IC