Associate Director, Consumer Marketing - EOE
Core
Associate Director responsible for translating EoE brand strategy into tactical execution of digital ecosystems, non-personal promotion, and patient engagement programs.
Role type
Senior IC consumer marketing director (pharmaceutical)
Builds
Digital consumer promotion assets, patient CRM programs, and patient education initiatives
Domain
Gastroenterology / Immunology / Pharmaceutical
Deliverable
product features
Required skills
Digital ecosystem management, CRM program ownership, SEO/SEM strategy, external agency management, media planning and buying, data analytics for marketing optimization, regulatory compliance navigation
Preferred skills
Gastroenterology or Immunology domain expertise, Alliance/co-promote experience
Technologies
Veeva, precision-marketing platforms, programmatic advertising tools
Responsibilities
Drive digital assets from brief through MLR/regulatory approval to launch; manage consumer CRM content and segmentation; oversee website content experience and search visibility; manage external agency partners and budgets; support media planning and buying across digital and offline channels; translate marketing data into actionable optimizations; lead patient engagement programs; partner cross-functionally with Medical, Regulatory, Legal, and Sales teams
Seniority
Senior, hands-on IC
