Digital & Content Director
Core
Lead Medison's owned and paid channels (website, content, social, SEO/GEO) to turn awareness into qualified biotech and investor engagement.
Role type
Senior Director, Corporate Marketing & Communications
Builds
Corporate website, content strategy, ABM engine, paid media campaigns, and lead-management infrastructure
Domain
Life Sciences / Biotech / Healthcare
Deliverable
product features
Required skills
Digital marketing strategy, SEO and GEO, ABM, Martech fluency, Team leadership, Budget management, Data-driven decision-making
Preferred skills
Regulated content review experience, Corporate website rebuild experience
Technologies
CMS, CRM, Marketing automation, Analytics tools, LinkedIn
Responsibilities
Lead corporate website rebuild with audience journeys; Own SEO and GEO strategy; Set content strategy and editorial calendar; Build ABM engine with BD; Manage digital agencies and budget; Report channel performance
Seniority
Senior, hands-on IC with team leadership
