Associate Director, Paid Search
Core
Provide strategic leadership and oversight of search engine marketing initiatives for digital health and e-commerce clients, driving traffic, conversions, and ROI.
Role type
Senior IC paid search strategist with team management responsibilities
Builds
Paid search campaigns and strategies for digital health and e-commerce clients
Domain
Digital marketing / Search engine marketing
Required skills
Strategic leadership, team management, SEM strategy development, campaign optimization, performance analysis, budget management, client relationship management, data analysis, Google Ads/Bing Ads expertise
Preferred skills
Experience with emerging technologies, A/B testing, ad copy and landing page optimization
Technologies
Google Ads, Bing Ads, analytics tools, project management systems, AI applications
Responsibilities
Develop and communicate overall SEM strategy, lead and mentor a team of strategists, manage client relationships and present performance insights, oversee campaign planning and optimization, analyze data for improvement opportunities, manage SEM campaign budgets
Seniority
Senior, hands-on IC with team management
