Trade Marketing Manager
Core
Develops and executes marketing strategies and programs to support distributor partners in achieving sales-out growth targets.
Role type
Trade Marketing Manager
Builds
Marketing plans, programs, and materials for distributor partners
Domain
Consumer Goods / Distribution
Deliverable
product features
Required skills
Marketing strategy execution, distributor relationship management, data analysis (Excel/Tableau), project management, sales enablement, regulatory compliance
Preferred skills
Digital marketing, branding, public relations, Kaizen/continuous improvement tools, EBS tools familiarity
Technologies
MS Office, Tableau, EBS tools
Responsibilities
Develop and execute marketing strategies to support distributor sales growth; Collaborate with dealer partners to ensure effective marketing funnel execution; Manage creation of marketing deliverables including creative content and sales aids; Deploy channel marketing budget to maximize ROI; Monitor and report on key performance metrics (sales, ROI, market share); Coordinate participation in distributor trade shows and marketing events; Conduct training sessions for internal sales teams and dealer partners; Gather Voice of Customer feedback through competitive analysis
Seniority
Mid-level individual contributor