Trade Marketing Manager
Core
Develops and executes marketing strategies and programs to support distributor partners in achieving sales-out growth targets.
Role type
Trade Marketing Manager
Builds
Marketing plans, programs, and materials for distributor partners
Domain
Consumer Goods / Distribution
Deliverable
product features
Required skills
Marketing strategy, project management, data analysis, commercial skills, stakeholder management, regulatory compliance
Preferred skills
Digital marketing, branding, sales enablement, continuous improvement tools (Kaizen), public relations
Technologies
MS Office, Tableau, BI tools, EBS tools
Responsibilities
Develop and execute marketing strategies, collaborate with dealer partners, manage marketing deliverables, deploy channel marketing budget, monitor KPIs, coordinate trade shows, gather VOC feedback, conduct training sessions
Seniority
Mid-level, hands-on IC