Manager, Digital Yield Entertainment
Core
Manage Fox's Entertainment digital inventory and Creator Content to support Ad Sales go-to-market strategy and drive revenue yield.
Role type
Manager, Digital Yield – Entertainment
Builds
Monetization techniques, sales offerings, and revenue optimization for digital inventory.
Domain
Media & Entertainment / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
digital yield management, people management, social media platform expertise, analytical skills, data interpretation, Excel, PowerPoint
Preferred skills
Order Management Systems (AOS), Ad Servers (FreeWheel), CRM (Salesforce), BI tools (Tableau)
Technologies
Salesforce, AOS, FreeWheel, Tableau
Responsibilities
Create and distribute weekly yield management reports; Manage Entertainment Video and Creator Content inventory STRs; Partner with Fox Creator Studios to establish internal sponsorship workflows; Generate automated social platform cost models; Project organic views to establish monthly capacity models; Provide media plan guidance to Client Services; Analyze actual capacity against projections; Collaborate with Programmatic team to establish floor rates; Review marketplace trends and provide price guidance; Identify new selling strategies to drive revenue; Educate Sales teams on new inventory initiatives; Collaborate with Ad Tech to create products aligning with sales initiatives; Manage yield analyst workload.
Seniority
Manager, hands-on leadership
