Associate Director, Consumer Marketing (Dermatology)
Core
Lead integrated direct-to-consumer (DTC) marketing strategies for dermatology products to drive patient education, engagement, and brand growth.
Role type
Associate Director, Consumer Marketing
Builds
Integrated DTC marketing campaigns and digital experiences
Domain
Healthcare / Dermatology
Deliverable
product features
Required skills
DTC media strategy and planning, digital marketing expertise (social, search, programmatic, video), agency management, cross-functional collaboration, data analytics translation, regulatory compliance
Preferred skills
Dermatology/Immunology experience, Alliance/co-promote experience, MBA
Technologies
CRM, programmatic media, AI-driven search environments
Responsibilities
Develop and execute integrated dermatology consumer marketing strategies, own key DTC channels (social, search, audio, influencer, online video), partner with media agencies for omnichannel optimization, leverage patient insights and analytics for decision-making, support website and content strategy, manage agency partners and budgets, collaborate with Medical, Legal, and Regulatory teams
Seniority
Senior, hands-on IC with strategic leadership
