40808Sr Manager, HCP Marketing - Belamaf (Philadelphia, PA)
Core
Sr Manager leading HCP marketing strategy, campaign execution, and omnichannel initiatives for GSK's Belamaf oncology brand.
Role type
Senior Individual Contributor (HCP Marketing Manager)
Builds
Promotional campaigns, digital media, and marketing materials for the Belamaf oncology product.
Domain
Oncology / Biopharmaceuticals
Deliverable
product features
Required skills
HCP marketing strategy, omnichannel campaign execution, agency management, regulatory compliance, data analytics, budget management
Preferred skills
Oncology marketing experience, product launch experience, digital marketing proficiency, MBA
Technologies
CRM systems, content management systems, digital marketing platforms
Responsibilities
Define and drive HCP strategy and activities, optimize marketing performance via insights, lead review of marketing materials for compliance, manage external partners and agency relationships, oversee strategic resource allocation and budgets.
Seniority
Senior, hands-on IC
