Senior Marketing Manager, Consumer Health & Partnerships
Core
Lead partnership-driven marketing initiatives and execute integrated, consumer-focused strategies for sleep therapy products across the Americas.
Role type
Senior individual contributor marketing manager
Builds
Partnership ecosystems, digital marketing channels, and customer journeys for Resmed's sleep therapy products
Domain
Consumer health / Sleep therapy / Digital marketing
Deliverable
product features
Required skills
Strategic marketing program development, Direct-to-Consumer (DTC) campaign execution, Customer journey design, Cross-functional collaboration, External agency management, Performance marketing, Data analytics and reporting, Campaign optimization
Preferred skills
End-to-end integrated campaign leadership, Co-marketing initiative experience, Stakeholder influence without authority, AI tool utilization
Technologies
Analytics platforms, AI tools
Responsibilities
Lead development and execution of strategic marketing programs focused on high-impact partnerships; Define campaign objectives, success metrics, and ROI; Design and oversee end-to-end customer journeys; Collaborate cross-functionally to execute integrated campaigns; Partner with external organizations to co-develop campaigns; Lead development of campaign and creative briefs; Oversee campaign execution including regulatory approvals; Drive performance marketing efforts; Measure and report campaign performance; Optimize campaigns using data and testing.
Seniority
Senior, hands-on IC
