Digital & Web Strategist
Core
Evaluate, analyze, and optimize customer journeys across the website, external content, and media channels to bridge data-driven insights with strategic execution.
Role type
Digital Strategist (B2B SaaS)
Builds
Holistic digital customer journey strategies and measurable business growth initiatives
Domain
Healthcare technology (SaaS)
Deliverable
product features
Required skills
Digital strategy, B2B and SaaS marketing, web analytics, SEO, paid media, social media, email marketing, conversion rate optimization, A/B testing, KPI and ROI measurement, cross-functional project management
Preferred skills
Healthcare industry experience, AI tool application, emerging digital trends monitoring
Technologies
Web analytics platforms, heatmap tools, A/B testing frameworks, AI data tools
Responsibilities
Develop integrated digital customer journeys aligned with business objectives; combine web analytics, heatmap data, and A/B testing history to uncover performance drivers; partner with paid media, email, and content teams for full-funnel campaigns; collaborate with web, UX, and technical teams to optimize site architecture and conversion paths; establish KPIs and continuous testing roadmaps; monitor trends in search, social, healthcare tech, and AI applications
Seniority
Mid-Senior, hands-on IC