Senior Manager, Marketing, Brand Management, TH China
Core
Uniting China local consumer-facing programs to create a seamless, consumer-centric brand message and increase brand equity for Tommy Hilfiger in the Chinese market.
Role type
Senior Manager, Brand Marketing
Builds
Integrated Go-To-Market strategies, brand campaigns, and capsule collection projects for the China market.
Domain
Fashion retail, China market
Deliverable
product features
Required skills
Go-To-Market strategy, cross-functional collaboration, campaign management, brand equity building, project management, agency briefing, market insights analysis
Preferred skills
Entrepreneurial spirit, structured process navigation, open to feedback
Technologies
None stated
Responsibilities
Strategize and execute consumer-centric brand messages; lead cross-functional GTM strategy and execution; drive capsule collection projects; create local brand campaign stories; brief agencies for asset creation; consolidate global and local GTM plans; develop and interpret marketing objectives; analyze campaign KPIs and business relevancy; ensure brand compliance and guideline consistency.
Seniority
Senior Manager, strategic execution & team leadership
