Senior Manager, Marketing, Brand Management, TH China
Core
Uniting China local consumer-facing programs to create and execute a seamless consumer-centric brand message, building emotional connections to increase brand equity for Tommy Hilfiger in the China market.
Role type
Senior Manager, Brand Management
Builds
Integrated Go-To-Market strategies, brand campaigns, and capsule collection projects for the China market
Domain
Fashion retail, China market
Deliverable
product features
Required skills
Go-To-Market strategy, cross-functional collaboration, campaign management, brand equity building, project management, insight generation, compliance management
Preferred skills
Entrepreneurial spirit, collaborative approach, structured process navigation
Technologies
IMC, digital platforms, social media
Responsibilities
Strategize and execute consumer-centric brand messages; lead cross-functional Go-To-Market strategy; drive capsule collection projects; create local brand campaign assets; brief creative agencies; consolidate global and local GTM plans; develop and interpret marketing objectives; deliver insights and action recommendations; review and analyze campaign KPIs; ensure brand guideline compliance and partner training
Seniority
Senior Manager, strategic execution & team leadership