CRM Manager (GB/IE)
Core
Manage and implement CRM strategy for Miele GB, driving customer acquisition, engagement, retention, and lifetime value through data-led lifecycle marketing initiatives.
Role type
CRM Manager
Builds
Customer lifecycle journeys (onboarding, activation, engagement, win-back) and email campaign templates
Domain
Home appliances retail / Direct-to-consumer marketing
Required skills
CRM strategy, lifecycle marketing, email campaign execution, customer segmentation, data analysis, KPI definition, stakeholder collaboration
Preferred skills
Consumer-focused thinking, performance-driven approach, business acumen
Technologies
CRM platforms, email marketing tools, data analytics tools
Responsibilities
Manage and analyse customer data to gain insights into customer behaviour and make strategic decisions. Lead relationship with Global CRM team, aligning local market requirements with global strategy, programmes and best practice. Plan and execute CRM calendar balancing frequency, relevance, and commercial priorities against the health of our lifecycle programmes.
Seniority
Mid-level, hands-on IC