Director of Digital Marketing
Core
Lead strategy, execution, and optimization of Banner Health's owned and organic digital marketing channels including email, social media, SEO/AEO, and emerging platforms to drive measurable impact on patient and consumer audiences.
Role type
Director of Digital Marketing (Healthcare)
Builds
Integrated digital marketing campaigns, email journeys, social media strategies, SEO/AEO programs, and emerging channel pilots for a national healthcare system.
Domain
Healthcare / Digital Marketing
Required skills
Cross-channel orchestration, enterprise email strategy, social media management, SEO/AEO strategy, performance optimization, team leadership, budget management
Preferred skills
Emerging channel piloting, AI-powered marketing capabilities, vendor/agency management
Technologies
MarTech platforms, email automation tools, social media management tools, SEO/AEO tools, analytics platforms
Responsibilities
Lead digital marketing planning and cross-channel orchestration for integrated campaigns; Own enterprise email marketing strategy, execution, and optimization; Own enterprise social media strategy, execution, and community management; Own SEO/AEO strategy and organic search optimization; Explores and pilots emerging digital channels and innovative marketing tactics; Drives performance optimization and conversion rate improvement across digital channels; Builds and leads a high-performing digital marketing team; Manages digital marketing channel budgets, vendors, and agency relationships.