Director of Marketing Analytics
Core
Define world-class marketing analytics and build the enterprise function to drive smarter campaigns and data-driven decisions across digital, brand, and growth channels for a healthcare system.
Role type
Director of Marketing Analytics (Builder/Strategist)
Builds
Enterprise measurement infrastructure, dashboards, and a data-driven culture for marketing.
Domain
Healthcare / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing analytics strategy, brand health tracking, campaign performance analytics, digital/web analytics governance, social media analytics, earned media measurement, data architecture design, executive storytelling, HIPAA compliance, vendor management
Preferred skills
Healthcare provider marketing experience, CDP/attribution platform expertise
Technologies
Google Analytics 4, Adobe Analytics, Tableau, Power BI, Looker, Salesforce Health Cloud, Epic, NRC
Responsibilities
Architect measurement infrastructure and governance frameworks; build and lead the analytics team; translate complex data into executive narratives; manage vendor relationships and tech stack; ensure HIPAA-compliant data collection; produce monthly performance reports and quarterly board summaries; partner with IT and service lines on data integration.
Seniority
Director, hands-on IC with team leadership
