Director, Marketing Data & Analytics
Core
Define and lead the global marketing analytics strategy, roadmap, and governance to drive demand generation and commercial outcomes for a global medical technology company.
Role type
Senior Director, Marketing Data & Analytics
Builds
Enterprise-grade analytics products, data mesh architecture, and automated reporting/dashboards for marketing and commercial leaders.
Domain
Medical Technology / B2B Marketing / Digital Analytics
Deliverable
production ML models | dashboards & analysis | research
Required skills
Marketing analytics strategy, multi-touch attribution, marketing mix modeling, GA4, Adobe Analytics, tag management (Adobe Launch/GTM), advanced analytics, machine learning, data governance, first-party data strategy, people leadership, stakeholder management
Preferred skills
Master's degree in quantitative/data/business discipline, 10-12+ years experience, MedTech/life sciences industry experience, Python/R, SQL, Tableau/Power BI
Technologies
GA4, Adobe Analytics, Adobe Launch, GTM, Azure, Tableau, Power BI, Python, R, SQL
Responsibilities
Define global marketing measurement frameworks and investment priorities; translate complex findings into executive strategic narratives; own governance of digital analytics platforms and tag management; lead advanced analytics programs including attribution, segmentation, and forecasting; architect reusable data products and data mesh patterns; build and scale a global analytics team; present strategy and outcomes to VP-level leadership.
Seniority
Senior Director, strategic leadership & function building
