Manager, Retail Marketing
Core
Leads retail marketing strategies across the DTC channel to increase traffic, maximize conversion, and achieve revenue goals by bridging brand marketing and sales teams.
Role type
Manager, Retail Marketing
Builds
Integrated retail marketing calendars, product launch activations, trade promotions, and seasonal campaigns across retail touchpoints.
Domain
Fashion & Sport retail
Deliverable
product features
Required skills
Retail marketing strategy, budget management, cross-functional collaboration, retail data analysis, vendor management, commercial acumen, product launch planning, trade promotion management, campaign performance tracking.
Preferred skills
Experience in Fashion/Sport industries, store environment knowledge, creative judgement.
Technologies
MS Office, Photoshop, Illustration
Responsibilities
Develop and execute annual integrated retail marketing calendars; oversee key product launch activations and seasonal campaigns; collaborate with Sales/Merchandising to drive sell-through; manage and allocate annual retail marketing budget; track and analyze key performance metrics (traffic, conversion rate, ATV, UPT).