ED, Skincare Intelligence
Core
Lead performance marketing strategy and execution to maximize conversion and visibility on key retailer sites, including retail media investment and sponsored products.
Role type
Senior Director, Performance Marketing & Retail Media
Builds
High-performing performance marketing campaigns and insights dashboards for retailer.com business
Domain
E-commerce / Retail Media / Performance Marketing
Deliverable
product features
Required skills
Performance marketing strategy, Retail media platforms, Paid search (PPC) optimization, Marketing analytics, Growth marketing, Budget management, Cross-functional leadership
Preferred skills
Experience with Lazada, Amazon, Shopee, Tmall, AliExpress, Criteo, CitrusAd, Data-driven storytelling, Real-time execution optimization
Technologies
Retail media platforms, Paid search tools, Analytics dashboards
Responsibilities
Craft high-performing performance marketing practices across search, display, and onsite features; Own marketing analytics and insights to drive growth; Oversee real-time execution optimizations; Report on quarterly and annual marketing budgets; Lead testing of innovative customer acquisition channels; Partner with Supply Chain & Finance for accurate sales forecasts.